Kaffee kostuum: A dilemma in retail financials
Boute, Robert Van Mieghem, Jan
Boute, Robert
Van Mieghem, Jan
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Publication Type
Editor
Supervisor
Publication Year
2020
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
4
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Abstract
John Dong, the founder and CEO of Kaffee Kostuum, was puzzled. He had executed his business plan down to the smallest detail. His company had realized tremendous growth in only five years, topping his target of €1 million1 in revenue by the end of this fiscal year. But somehow, his business was more cash-intensive than expected. The return on sales was less than 6%. Dong examined, once more, the options provided by a team of summer intern MBA students and wondered how to proceed.