Media context and advertising effectiveness: the role of context style, context quality and context-ad similarity
De Pelsmacker, Patrick Geuens, Maggie Anckaert, Pascal
De Pelsmacker, Patrick
Geuens, Maggie
Anckaert, Pascal
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Publication Type
Journal article
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Supervisor
Publication Year
2002
Journal
Journal of Advertising
Book
Publication Volume
31
Publication Issue
2
Publication Begin page
49
Publication End page
61
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Abstract
EBSCO - peer reviewed
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