The impact of strategy on supply chain and forecasting
Desmet, Bram
Desmet, Bram
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2016
Journal
Foresight: The International Journal of Applied Forecasting
Book
Publication Volume
Publication Issue
43 (Fall)
Publication Begin page
4
Publication End page
11
Publication Number of pages
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Abstract
In this provocative article, Bram Desmet explores how a company's market strategy affects its supply chain targets and forecasting methodology. The author introduces the concept of the supply chain triangle to illustrate the balancing act a company must perform to achieve the cost, service, and inventory mix that maximizes its return on capital employed. He then shows how the company's strategic choice, be it operational excellence, product leadership, or customer intimacy, influences the position it seeks on the supply chain triangle and, in particular, its inventory targets
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Keywords
Operations & Supply Chain Management