Loading...
The issues that shape strategy
Meeus, Leonardo
Meeus, Leonardo
Citations
Altmetric:
Publication Type
Journal article
Editor
Supervisor
Publication Year
2021
Journal
The European Business Review
Book
Publication Volume
Publication Issue
March/April
Publication Begin page
Publication End page
Publication NUmber of pages
Collections
Abstract
Companies do not only compete in markets; they also compete on social and political issues. Depending on the business opportunities or threats they identify related to an issue, companies will behave as veterans that defend the status quo in an industry, as reformers that will work with the authorities to change the rules of the game, or as heroes that help solve an issue. In this article, we identify the typical elements of success for each of these three generic nonmarket strategies. We do this based on a framework that focuses on the framing of issues, the alliances that can be mobilized around an issue, and the arenas that can be used to make a move.
Research Projects
Organizational Units
Journal Issue
Keywords
Social and Political Issues, Nonmarket Strategy, Generic Strategies