What drives consumer participation to loyalty programs? A conjoint analytical approach
De Wulf, Kristof Odekerken-Schröder, Gaby De Cannière, Marie Van Oppen, C.
De Wulf, Kristof
Odekerken-Schröder, Gaby
De Cannière, Marie
Van Oppen, C.
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Conference Presentation
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Publication Year
2001
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Book
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Customer Satisfaction