Het nieuwe marketingparadigma: fabrikantenmerk of retailmerk?
Van Ossel, Gino Versteylen, Corine
Van Ossel, Gino
Versteylen, Corine
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2002
Journal
Book
Management Jaarboek 2002
Publication Volume
Publication Issue
Publication Begin page
59
Publication End page
67
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing