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dc.contributor.authorDebruyne, Marion
dc.contributor.authorFrambach, Ruud
dc.contributor.authorMoenaert, Rudy
dc.date.accessioned2017-12-02T14:23:28Z
dc.date.available2017-12-02T14:23:28Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1950
dc.description.abstractWe show that resources possess a dual, and opposing, role in influencing competitive responsiveness. On the hand, resources enhance decision-makers' belief that they are able to respond effectively to competitive attacks, but the presence of resources also makes them less motivated to respond. We demonstrate the key role competitor orientation plays in this process and formulate managerial implications from that. Keywords: new product introductions, competitive reaction, managerial assessment
dc.language.isoen
dc.subjectMarket Strategy & Innovation
dc.subjectInnovation
dc.subjectMarket Strategy
dc.titleFirm resources: a double-edged sword? Resources as enablers and inhibitors of competitive responsiveness
refterms.dateFOA2019-10-14T12:44:42Z
dc.source.issue2
dc.source.numberofpages41
vlerick.knowledgedomainInnovation Management
vlerick.knowledgedomainStrategy
vlerick.supervisor
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/27642c0d-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid35860
dc.identifier.vperid42901
dc.identifier.vperid32096
dc.identifier.vpubid2187


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