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dc.contributor.authorDebruyne, Marion
dc.date.accessioned2017-12-02T14:23:29Z
dc.date.available2017-12-02T14:23:29Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1961
dc.description.abstractThis paper addresses the interaction between competitive dynamics and market evolution. Specifically, it focuses on the development of the market of a new product, in terms of customer adoption as well as competitive entry. The objective of this paper is to develop a model for the growth stage of a new market that addresses the supplier and customer diffusion process and the interaction between them. The contribution of our approach is threefold: (i) the development of a competitor diffusion model, (ii) the combination of a competitor diffusion model with a customer diffusion model, recognizing the interplay between competitive entry and market-level diffusion, and (iii) the recognition that competitive entry effects in the diffusion model are endogenous, resulting from the entry decisions of firms.
dc.language.isoen
dc.subjectMarket Strategy & Innovation
dc.subjectInnovation
dc.subjectMarket Strategy
dc.titleSimultaneous competitor and customer diffusion: a market growth model based on market space and competition
refterms.dateFOA2019-10-14T12:44:42Z
dc.source.issue9
dc.source.numberofpages32
vlerick.knowledgedomainInnovation Management
vlerick.knowledgedomainStrategy
vlerick.typecommWorking paper
vlerick.vlerickdepartmentMKT
dc.relation.urlhttp://public.vlerick.com/Publications/32642c0d-6aa9-e011-8a89-005056a635ed.pdf
dc.identifier.vperid35860
dc.identifier.vpubid2198


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