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    Evolution of beauty: Dove case study. A new brand activation research model

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    Publication type
    Conference Proceeding
    Author
    Distave, Severine
    De Ruck, Tom
    Van Belleghem, Steven
    Schillewaert, Niels
    Publication Year
    2007
    Publication Begin page
    254
    Publication End page
    273
    
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    Show full item record
    Keyword
    Branding
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/2561
    Collections
    Conference Presentations

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