Publication type
Book ChapterPublication Year
2010Book
Encyclopedia of E-business development and management in the digital communityPublication Begin page
1193Publication End page
1202
Metadata
Show full item recordAbstract
During the early years of the World Wide Web, also commonly referred to as the internet, there was relatively little engagement between content providers and end-users, or between end-users. Although some specialized communities, such as newsgroups, approached the internet as an open, decentralized, participative platform, not many content providers really did. Communication occurred mainly in a top-down, one-to-many, centralized mode of content broadcasting. In many ways the internet remained similar to already existing media such as television or radio. This first era of development is now being referred to as web 1.0. The advent of Web 2.0 has been about embracing the inherently open and social characteristics of the internet. It supports a profound change in communication toward a many-to-many, decentralized format. The latter favors the emergence of bottom-up trends rather than the design of top-down, paternalistically imposed strategies and structures. Web 2.0 applications aspire to make maximal use of the level playing field for engagement offered by the internet, both technologically and socially (O’Reilly, 2005, 2006). The World Wide Web has thereby entered “the realm of sociality” (Bouman et al., 2007), where software becomes fused with everyday social life. Social software applications such as Wikipedia, Facebook and MySpace have all but become household names.Keyword
Open Innovation, Web 2.0, Enterprise 2.0, Governance, Structuration Theory, Web 1.0, Collective Creativity, IS Benefits RealizationKnowledge Domain/Industry
Operations & Supply Chain Managementae974a485f413a2113503eed53cd6c53
10.4018/978-1-61520-611-7.ch120