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dc.contributor.authorCauberghe, Verolien
dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2017-12-02T14:41:31Z
dc.date.available2017-12-02T14:41:31Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3744
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleContext Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
dc.identifier.journalInternational Journal of Advertising
dc.source.volume30
dc.source.issue2
dc.source.beginpage641
dc.source.endpage663
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article with impact factor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140445
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid4269


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