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dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:10:23Z
dc.date.available2017-12-02T14:10:23Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/20.500.12127/597
dc.language.isonl
dc.publisherWolters Kluwer Belgium
dc.subjectMarketing Communication
dc.titleEmotionele reclame: voor wie en voor welke producenten?
dc.title.alternativeMarketing denken en doen - Marketing Jaarboek 1999
dc.source.beginpage116
dc.source.endpage131
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid51213
dc.identifier.vpubid626


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