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    Challenging corporate commitment to CSR: Do CEOs keep talking about corporate social responsibility (CSR) issues in times of the global financial crisis?

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    Publication type
    Journal article
    Author
    Fehre, Kerstin
    Weber, Florian
    Publication Year
    2016
    Journal
    Management Research Review
    Publication Volume
    39
    Publication Issue
    11
    Publication Begin page
    1410
    Publication End page
    1430
    
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    Abstract
    Purpose In times of crisis, the fundamental principles of companies erode, leading to strategy shifts. This paper aims to examine whether corporate social responsibility (CSR) is on management’s agenda in times of crisis, indicating CSR embeddedness into corporate strategy. The focus is on the four pillars of CSR: social, environment, economy and governance. Design/methodology/approach Starting points are competing hypotheses based on shareholder and stakeholder theory. Chief executive officer (CEO) letters to shareholders of German HDAX firms from 2003 to 2012 are analyzed by means of computer-aided text analysis. Findings The authors find that CEOs talk less about CSR in times of crisis, especially about social and governance issues, indicating that CSR is not fully embedded into corporate strategy, and that, in times of crisis, other aspects gain more importance on management’s agenda.
    Keyword
    Corporate Social Responsibility (CSR), Governance, Economic Crisis, Corporate Strategy, Computer-Aided Text Analysis (CATA), Stakeholder and Shareholder Theory
    DOI
    10.1108/MRR-03-2015-0063
    URI
    http://hdl.handle.net/20.500.12127/6011
    ae974a485f413a2113503eed53cd6c53
    10.1108/MRR-03-2015-0063
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