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dc.contributor.authorButtice, V.
dc.contributor.authorCollewaert, Veroniek
dc.contributor.authorStroe, S.
dc.contributor.authorVanacker, Tom
dc.contributor.authorVismara, S.
dc.contributor.authorWalthoff-Borm, X.
dc.date.accessioned2021-06-07T07:25:26Z
dc.date.available2021-06-07T07:25:26Z
dc.date.issued2022en_US
dc.identifier.issn1042-2587
dc.identifier.doi10.1177/10422587211026860
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6947
dc.description.abstractSignaling theory typically assumes that attention is always given to observable signals. We study signal receivers’ formation of signal sets—the signals to which receivers attend and that they can use for subsequent interpretations. Drawing on a cognitive perspective, we argue that signal receivers’ human capital influences the volume and type of signals they attend to and the time they take to form signal sets. Using eye tracking, we show that equity crowdfunders do not attend to many signals that are easily observable on a campaign page, and that differences in crowdfunders’ human capital uniquely affect their signal set formation.
dc.language.isoenen_US
dc.publisherSageen_US
dc.subjectHuman Capitalen_US
dc.subjectEquity Crowdfunding
dc.subjectEye Tracking
dc.subjectSignal Set
dc.subjectAttention
dc.titleEquity crowdfunders’ human capital and signal set formation evidence from eye trackingen_US
dc.identifier.journalEntrepreneurship Theory and Practice
dc.source.volume46
dc.source.issue5
dc.source.beginpage1317
dc.source.endpage1343
dc.contributor.departmentSchool of Management, Politecnico di Milano, Milan, Italyen_US
dc.contributor.departmentMSI, KU Leuven, Leuven, Belgium
dc.contributor.departmentFaculty of Economics and Business Administration, Ghent University, Gent, Belgium
dc.contributor.departmentUniversity of Exeter, University of Exeter Business School, Exeter, United Kingdom
dc.contributor.departmentDepartment of Management, University of Bergamo, Italy
dc.identifier.eissn1540-6520
vlerick.knowledgedomainEntrepreneurshipen_US
vlerick.typearticleFT ranked journal article  en_US
vlerick.vlerickdepartmentEGSen_US
dc.identifier.vperid76153en_US
dc.identifier.vperid86497en_US
dc.source.journalEntrepreneurship Theory and Practice


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