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dc.contributor.authorShirazi, Farid
dc.contributor.authorHajli, Nick
dc.contributor.authorSims, Julian
dc.contributor.authorLemke, Fred
dc.date.accessioned2022-09-04T19:31:53Z
dc.date.available2022-09-04T19:31:53Z
dc.date.issued2022en_US
dc.identifier.issn0040-1625
dc.identifier.doi10.1016/j.techfore.2022.121861
dc.identifier.urihttp://hdl.handle.net/20.500.12127/7103
dc.description.abstractThis research examines the influence of information sharing amongst consumers on e-commerce platforms. On this basis, we develop a model for predicting consumers' purchase decisions on social commerce platforms. We use PLS-SEM to analyse online and paper surveys from 310 consumers. The findings suggest that social commerce information sharing increases consumer perceptions of familiarity, perceived ease of use, and perceived usefulness of social commerce platforms. Consumer learning and training of social commerce systems also increased their stated intention to purchase using the platform. We theorise the rise of the hyper-informed consumer that conducts pre-purchase product and shopping platform research to improve purchasing outcomes and as a form of socialising. The authors explain the theoretical contributions and practical implications at the end of the paper.en_US
dc.language.isoenen_US
dc.publisherElsevier Scienceen_US
dc.subjectSocial Commerceen_US
dc.subjectSocial Commerce Information Sharingen_US
dc.subjectFamiliarityen_US
dc.subjectLearning and Trainingen_US
dc.titleThe role of social factors in purchase journey in the social commerce eraen_US
dc.identifier.journalTechnological Forecasting and Social Changeen_US
dc.source.volume183en_US
dc.source.issueOctoberen_US
dc.contributor.departmentTed Rogers School of Information Technology Manament, Toronto Metropolitian University, Canadaen_US
dc.contributor.departmentSchool of Management, Swansea University, UKen_US
dc.contributor.departmentCultural Business & Management, University of the Creative Arts, Ashley Road, Epsom, Surrey KT18 5BE, UKen_US
dc.contributor.departmentMarketing & Sustainability, Vlerick Business School, Reep 1, 9000 Ghent, Belgiumen_US
dc.identifier.eissn1873-5509
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typearticleJournal article with impact factoren_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid186039en_US


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