The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen De Clippeleer, Inge Caniels, Marjolein C.J. Goedertier, Frank Deprez, Jana De Vos, Ans Buyens, Dirk
De Stobbeleir, Katleen
De Clippeleer, Inge
Caniels, Marjolein C.J.
Goedertier, Frank
Deprez, Jana
De Vos, Ans
Buyens, Dirk
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2018
Journal
International Journal of Human Resource Management
Book
Publication Volume
29
Publication Issue
13
Publication Begin page
2106
Publication End page
2136
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Abstract
In this study, we invoke a social identity and job resources perspective to investigate the impact of an organization's internal and external employer brand images on employee absenteeism. Specifically, using workforce samples of 56 Belgian companies (n = 12670) and a second independent study sample (n = 4461), we assess the relative importance of the internal employer brand image (i.e. employee perceptions) and the external employer brand image (i.e. non-employee perceptions) in predicting the absenteeism rate in these organizations. Results show that corporate absenteeism decreases as internal (employee) views and external (non-employee) views of the organization decline. Results further show that the external employer brand image may be a more important driver of absenteeism than the internal employer brand image. Such results highlight that an organization's external image may be a strong antecedent of important internal organizational behavior outcomes.
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Keywords
People Management & Leadership