Branding in a Global Context. How to manage your brand across boundaries?
Geskens, Kristof ; Zeugner - Roth, Katharina
Geskens, Kristof
Zeugner - Roth, Katharina
Citations
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Publication Type
Editor
Supervisor
Publication Year
2010
Journal
Book
Publication Volume
Publication Issue
2
Publication Begin page
Publication End page
Publication Number of pages
47