The Impact of Task Definition on Store Attribute Saliences and Store Choice
Van Kenhove, Patrick van Waterschoot, Walter De Wulf, Kristof
Van Kenhove, Patrick
van Waterschoot, Walter
De Wulf, Kristof
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Publication Type
Journal article
Editor
Supervisor
Publication Year
1999
Journal
Journal of Retailing
Book
Publication Volume
75
Publication Issue
1
Publication Begin page
125
Publication End page
137
Publication Number of pages
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Abstract
A study investigates the impact of task definition, a situational measure, on store-attribute saliences and store choice for do-it-yourself products. Five types of task definitions experienced by shoppers of do-it-yourself products were identified and linked to store attributes. A survey of DIY shoppers revealed that task definitions were related to both store choice and store-attribute saliences. The study has important implications for retailer format strategies as well as for the interpretation of store evaluation processes, satisfaction and loyalty.
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Keywords
Retail & Trade Marketing