Editorial: Strategic brand communications
Geuens, Maggie
Geuens, Maggie
Citations
Altmetric:
Publication Type
Journal article
Editor
Supervisor
Publication Year
2004
Journal
Journal of Marketing Communications
Book
Publication Volume
10
Publication Issue
2
Publication Begin page
69
Publication End page
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Branding