Stamypor
Van Wely, Marijke Leuverink, Inge Van Hoven, Femke Vanhaverbeke, Wim
Van Wely, Marijke
Leuverink, Inge
Van Hoven, Femke
Vanhaverbeke, Wim
Citations
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Publication Type
Editor
Supervisor
Publication Year
2005
Journal
Book
Publication Volume
Publication Issue
Publication Begin page
Publication End page
Publication NUmber of pages
12
Collections
Abstract
The New Business Development unit is part of DSM, a Dutch globally operated chemical company. The unit looks for promising new ideas to develop into start-up businesses. Stamypor is a new project that the New Business Development unit is working on and the team leader of the project must decide if it should be developed into a start-up company. Students will apply their knowledge about new product development, new product evaluation, the stage-gate process, customer value, business models and corporate venturing.