Combined influence of selective focus and decision involvement on attitude. Behavior consistency in a context of memory-based decision making
Van Kerckhove, Anneleen Vermeir, Iris Geuens, Maggie
Van Kerckhove, Anneleen
Vermeir, Iris
Geuens, Maggie
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Publication Type
Journal article with impact factor
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Supervisor
Publication Year
2011
Journal
Psychology & Marketing
Book
Publication Volume
28
Publication Issue
6
Publication Begin page
539
Publication End page
560
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Abstract
This study uses a Delphi approach – a method which essentially canvasses the opinions of a panel of experts over successive rounds – to forecast the Chinese business environment in the next decade. A total of 61 issues covering economic, political–legal and socio–cultural factors are examined, focusing on their anticipated direction (and magnitude), as well as their importance. Overall, a very high level of consensus is revealed about how the Chinese business environment might look 10 years from now. In a number of fundamental respects it is expected to be markedly different from the present situation, but in some other respects remarkably similar.
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Keywords
Consumer Behaviour