FD Mediagroup: Surviving digital disruption
Verweire, Kurt Viaene, Stijn
Verweire, Kurt
Viaene, Stijn
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Publication Year
2022
Journal
Book
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Publication NUmber of pages
18
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Abstract
The FD Mediagroep (FDMG) case describes how a leading local, niche newspaper company dealt with the challenges of digital disruption in the period 2011-2020. It describes both the actions taken at the corporate and business unit level and shows how FDMG has strengthened its core media business. Furthermore, the case describes how FDMG grew beyond its media core and unveils how the company decided to manage this new business division, and how it chose its operating model: Should the new business operate as an autonomous division or should the corporation actively pursue synergies with the other business divisions?
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Keywords
Disruption, Digital Transformation, Diversification, Change Management