Food@Home (C): Sales forecasting
stouthuysen, kristof
stouthuysen, kristof
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Supervisor
Publication Year
2024
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Book
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3
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Abstract
This is part of a case series. Food@Home fictional is a meal box delivery company that, under the leadership of Ella Joung, has successfully embraced digital transformation by incorporating innovative technologies in route optimization and warehousing. The finance director, John Crawford, recognized that their current budgeting process was outdated and labor-intensive. Therefore, he sought Ella's expertise to introduce a more data-driven approach. Ella proposed forecasting future sales, leveraging the detailed sales data collected since 2015. Acknowledging the limitations of relying solely on historical sales data, Ella expanded the dataset to include information on the price level, advertising campaigns run over the years, and external data such as COVID-19 infection rates, competitors, and economic inflation. The resulting comprehensive dataset provided Ella with the foundation to develop a sophisticated forecasting application, aligning Food@Home with modern budgeting practices and ensuring a more accurate prediction of future sales amidst changing market conditions.
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Keywords
Budgeting, Forecasting, Time Series, Accounting Analytics