Consumer brand value and advocacy drivers of a telecom brand
De Berti, Freya Goedertier, Frank Baecke, Philippe
De Berti, Freya
Goedertier, Frank
Baecke, Philippe
Citations
Altmetric:
Publication Type
Editor
Supervisor
Publication Year
2014
Journal
Book
Publication Volume
Publication Issue
February
Publication Begin page
Publication End page
Publication Number of pages
36
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Marketing & Sales