Servitization as reinforcement, not transformation
Salonen, A. Saglam, O. Hacklin, Fredrik
Salonen, A.
Saglam, O.
Hacklin, Fredrik
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Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2017
Journal
Journal of Service Management
Book
Publication Volume
28
Publication Issue
4
Publication Begin page
662
Publication End page
686
Publication Number of pages
Collections
Abstract
The purpose of this paper is to explain why product-centric manufacturers utilize advanced services not as vehicles of transformation, but of reinforcement, to strengthen their established business model logic based on selling products and basic product-related services.
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Keywords
Entrepreneurship, Servitization