Three steps to launch new products for optimum results
Desmet, Bram
Desmet, Bram
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2017
Journal
Journal of Business Forecasting
Book
Publication Volume
36
Publication Issue
3
Publication Begin page
31
Publication End page
32
Publication Number of pages
Collections
Abstract
The article describes the necessary steps to prepare for a successful new product launch. The steps include preparing scenario forecasts (instead of point forecasts), negotiating a flexible contract with suppliers, and quickly dropping products that are not providing enough margin.
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Keywords
Competition (Economics), Product Launches, Rate of Return, Forecasting, Stakeholders