Corporate venturing: Strategies and success factors
Leten, Bart Van Dyck, Walter
Leten, Bart
Van Dyck, Walter
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2012
Journal
Review of Business and Economic Literature
Book
Publication Volume
57
Publication Issue
4
Publication Begin page
242
Publication End page
256
Publication Number of pages
14
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Abstract
Corporate venturing is a practice whereby a company sets up a separate organizational unit, the corporate venturing unit (CVU), to invest in new technological and business opportunities arising within or outside the boundaries of the firm, for long-term strategic and/or short-term financial purposes. The purpose of this paper is to discuss the practice of corporate venturing, based on a review of the existing corporate venturing literature and in-depth interviews with the corporate venturing managers of twelve European multinational firms from various manufacturing industries. Three research questions are addressed: 1) what are the motives for companies to engage in corporate venturing; 2) which are the success factors of corporate venturing; and 3) does corporate venturing generate (economic) value for firms?
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Keywords
Corporate Strategy, Corporate Venturing, Exploration, Innovation