The business model in the practice of strategic decision making: insights from a case study
Hacklin, Fredrik Wallnöfer, Maria
Hacklin, Fredrik
Wallnöfer, Maria
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Publication Type
Journal article
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Supervisor
Publication Year
2012
Journal
Management Decision
Book
Publication Volume
50
Publication Issue
2
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Abstract
Purpose Traditionally, management scholars have conceptualized the business model as a locus of innovation, planning tool, heuristic logic, or market device. However, so far, little is known about how the model is being applied in practice. To address this gap, this study aims to introduce a strategy‐as‐practice perspective and to explore the implications and limitations of applying the business model as a strategizing device.
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Keywords
Decision Making, Entrepreneurship