Explicit and Implicit Determinants of Ethical Consumerism
Vantomme, D. Geuens, Maggie De Houwer, J. De Pelsmacker, Patrick
Vantomme, D.
Geuens, Maggie
De Houwer, J.
De Pelsmacker, Patrick
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2006
Journal
Advances in Consumer Research
Book
Publication Volume
33
Publication Issue
Publication Begin page
699
Publication End page
703
Publication Number of pages
Collections
Abstract
We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.
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Journal Issue
Keywords
Consumer Behaviour