Sabaf: moving to a learning environment
Roome, Nigel Louche, Céline
Roome, Nigel
Louche, Céline
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2011-10-25
Journal
Journal of Management Development
Book
Publication Volume
30
Publication Issue
10
Publication Begin page
1049
Publication End page
1066
Publication Number of pages
Collections
Abstract
Purpose Sabaf, a world‐leading manufacturer of components for domestic gas cooking appliances, went through a transformation process between 1993 and 2005 to develop a strategic approach to corporate responsibility that embedded social, environmental and governance issues into its organisation, its approach to business and its overall performance. This case describes the learning and change process within the company that set the ground for today's success. Design/methodology/approach This teaching case builds on data gathered through sites visits, interviews and company materials. The case research protocol explored the notion that the company was learning how to interact, and respond to its changing context, while its responses were creating the ground for internal organisational change that in turn would impact the relationship between the company and its context. Findings While on the surface the change process which Sabaf experienced can be regarded as a move from an implicit to a more explicit approach to corporate responsibility, it is also possible to take the view that the company was engaged in developing a more “humanistic” approach to management that permeated the whole organization. What became explicit at Sabaf was not corporate responsibility but rather the term “corporate responsibility” used to describe much older concepts of business that valued people and the natural environment alongside economics. The case also shows the process of organizational leadership for learning, management innovation and change that supported the processes through which this approach was developed and integrated into the company. Originality/value This case provides unique insights into the approach Sabaf adopted in its pioneering transformation to become a leading corporate responsibility company and a world leader in its sector. This case can be used as a benchmark for other companies that might embark on the process of integrating corporate responsibility and business performance as a strategic process that has effects that cut across the business as a whole.
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Keywords
35 Commerce, Management, Tourism and Services, 3507 Strategy, Management and Organisational Behaviour, Generic health relevance