How KLM gets CRM in the air - CRM excellence in practice
Viaene, Stijn Cumps, Bjorn
Viaene, Stijn
Cumps, Bjorn
Citations
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Publication Type
Journal article
Editor
Supervisor
Publication Year
2005
Journal
Tijdschrift voor Economie en Management
Book
Publication Volume
L
Publication Issue
4
Publication Begin page
575
Publication End page
593
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Operations & Supply Chain Management