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dc.contributor.authorLei, Jill
dc.contributor.authorDawar, Niraj
dc.contributor.authorLemmink, Jos G.A.M.
dc.date.accessioned2017-12-02T14:31:57Z
dc.date.available2017-12-02T14:31:57Z
dc.date.issued2008
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2765
dc.language.isoen
dc.titleNegative spillover in brand portfolios
dc.identifier.journalJournal of Marketing
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140858
dc.identifier.vperid53201
dc.identifier.vperid110169
dc.identifier.vpubid3107


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