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Beyond better products: finding, building and capturing value in customer interactions

Vandenbosch, Mark
; 
Dawar, Niraj
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Publication Type
Journal article
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Supervisor
Publication Year
2002
Journal
MIT Sloan Management Review
Book
Publication Volume
43
Publication Issue
4
Publication Begin page
35
Publication End page
42
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Knowledge Domain/Industry
DOI
URI
http://hdl.handle.net/20.500.12127/2770
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