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dc.contributor.authorPanzone, Luca A.
dc.contributor.authorLemke, Fred
dc.contributor.authorPetersen, Henry L.
dc.date.accessioned2017-12-02T15:00:44Z
dc.date.available2017-12-02T15:00:44Z
dc.date.issued2016
dc.identifier.issn0040-1625
dc.identifier.doi10.1016/j.techfore.2016.04.008
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5856
dc.description.abstractSustainability is becoming increasingly relevant to consumers in their food choices. However, they may have a limited understanding of the environmental impact of their purchasing decisions and resort to perceptions and heuristics to guide them. In this study, consumers were asked to complete a categorisation task to determine whether they considered a product to have a high or low carbon footprint, with no information besides that contained on the product's front label. The results demonstrated that raw materials (food category), transportation (UK product), and manufacturing (level of processing) influenced the probability that an item would be classified as either having a low or high carbon footprint. These findings are embedded into the supply chain to explore the role of reputation in reducing the categorisation biases observed in the categorisation task.
dc.language.isoen
dc.publisherElsevier
dc.subjectSustainable Consumption
dc.subjectConsumer Behaviour
dc.subjectCategorisation Task
dc.subjectReputation
dc.titleBiases in consumers' assessment of environmental damage in food chains and how investments in reputation can help
dc.identifier.journalTechnological forecasting and social change
dc.source.volume111
dc.source.issueOctober
dc.source.beginpage327
dc.source.endpage337
dc.contributor.departmentNewcastle Universityen_US
dc.contributor.departmentUniversity of Wisconsinen_US
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article with impact factor
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid186039
dc.identifier.vpubid7175


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