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    A responsible service dominant logic

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    Publication type
    Conference Proceeding
    Author
    Petersen, Henry L.
    Lemke, Fred
    Publication Year
    2016
    Book
    24th International Colloquium on Relationship Marketing
    Publication Begin page
    53
    Publication End page
    55
    
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    Abstract
    The purpose of this research project is to explore and demonstrate the dynamics behind the value creation process in the context of sustainability. As it currently stands, the service dominant logic as a theoretical proposition is not a sustainable one. In fact, it may serve to undermine the very progress being made for a sustainable future.
    Keyword
    Sustainability
    Knowledge Domain/Industry
    Marketing & Sales
    Collections
    Conference Presentations

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