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    How shall we meet? Understanding the importance of meeting mode capabilities for different meeting objectives

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    Publication type
    Vlerick strategic journal article
    Author
    Standaert, Willem
    Muylle, Steve
    Basu, Amit
    Publication Year
    2021
    Journal
    Information & Management
    Publication Volume
    58
    Publication Issue
    1
    
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    Abstract
    Distributed business meetings can be conducted in a variety of modes, such as audio-conferencing, video-conferencing, and telepresence, and can have different objectives, ranging from routine information sharing to relationship building. This paper examines whether and how differences in meeting mode effectiveness can be explained by the differing functional capabilities offered by each meeting mode (e.g., discerning facial expressions, experiencing co-location). Using data from the organizers of 612 business meetings, we identify the meeting capabilities perceived as important for different meeting objectives, and find multiple sets of meeting objectives that require the same combinations of capabilities. In addition, we examine whether the importance of different capabilities is affected by meeting size and duration. Using the results of the study, guidelines are developed to help meeting organizers select effective meeting modes based on meeting objectives.
    Keyword
    Media Capabilities, Distributed Meetings, Meeting Objectives, Media Selection, Field Study
    Knowledge Domain/Industry
    Marketing & Sales
    DOI
    10.1016/j.im.2020.103393
    URI
    http://hdl.handle.net/20.500.12127/7100
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.im.2020.103393
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