A measurement model for dignity, face, and honor cultural norms
Yao, Jingjing Brett, J. Aslani, Soroush Semnani-Azad, Zhaleh
Yao, Jingjing
Brett, J.
Aslani, Soroush
Semnani-Azad, Zhaleh
Publication Type
Journal article with impact factor
Editor
Supervisor
Publication Year
2017
Journal
Management and Organization Review
Book
Publication Volume
13
Publication Issue
Publication Begin page
713
Publication End page
738
Publication Number of pages
Collections
Abstract
In this work we develop and validate a model measuring norms that distinguish three types of culture: dignity, face, and honor (Leung & Cohen, 2011). Our motivation is to produce empirical evidence for this new cultural framework and use the framework to explain cultural differences in interdependent social interactions such as negotiation. In two studies, we establish the content validity, construct validity, predictive validity, and measurement invariance of this measurement model. In Study 1, we present the model's three-factor structure and situate the constructs of dignity, face, and honor in a nomological network of cultural constructs. In Study 2, which uses a sample of participants from 26 cultures, we show that the measurement model discriminates among people from the three cultural regions corresponding to the dignity, face, and honor framework. In particular, we report differences between face and honor cultures, which are not distinguished in other cultural frameworks (e.g., Hofstede, 1980). We also show that the measurement model accounts for cultural differences in norms for use of negotiation strategy.
Research Projects
Organizational Units
Journal Issue
Keywords
Culture, Dignity, Face, Honor