The new marketing paradigm: Manufacturer or retailer brand?
Van Ossel, Gino
Van Ossel, Gino
Citations
Altmetric:
Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2002
Journal
Book
State of the art in food. The changing face of the worldwide food industry
Publication Volume
Publication Issue
Publication Begin page
609
Publication End page
618
Publication Number of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Retail & Trade Marketing