Creemore springs brewery: branding without advertising
dc.contributor.author | Dawar, Niraj | |
dc.contributor.author | Mark, Ken | |
dc.contributor.editor | Morse, Eric | |
dc.date.accessioned | 2017-12-02T14:31:58Z | |
dc.date.available | 2017-12-02T14:31:58Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12127/2776 | |
dc.identifier.vperid | 110169 | |
dc.identifier.vperid | 140904 | |
dc.identifier.vpubid | 3118 | |
dc.language.iso | en | |
dc.publisher | Sage Publications | |
dc.source.beginpage | 371 | |
dc.source.endpage | 378 | |
dc.subject | Entrepreneurship | |
dc.title | Creemore springs brewery: branding without advertising | |
dc.title.alternative | Cases in Entrepreneurship: The Venture Creation Process | |
dspace.entity.type | Publication | |
vlerick.knowledgedomain | Entrepreneurship | |
vlerick.typebook | Book Chapter | |
vlerick.vlerickdepartment | EGS |