Strategy in the Era of Digital Disruption
Podoynitsyna, Ksenia Vaznytė-Hünermund, Eglė van den Born, A.
Podoynitsyna, Ksenia
Vaznytė-Hünermund, Eglė
van den Born, A.
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2023
Journal
Book
Data science for entrepreneurship
Publication Volume
Publication Issue
Publication Begin page
305
Publication End page
330
Publication Number of pages
Collections
Abstract
Although digital disruption has become a buzzword, we still lack a comprehensive understanding of what digital disruption actually is and what strategies can be employed to make it happen. Therefore, this chapter starts off by explaining the notion of digital disruption and consecutively illustrating its pervasiveness using a number of detailed examples. It then offers a sneak peek of the processes happening behind the scenes of digital disruption. Specifically, it explains business model innovations, innovation ecosystems, and platforms and network effects as the core strategic concepts that are of paramount importance for understanding the digitalization dynamics. The chapter ends with the state-of-the-art insights towards future challenges and avenues for further research.
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Keywords
Digital Disruption, Business Model Innovation, Innovation Ecosystems, Platforms, Network Effects