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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.contributor.authorVan den Bergh, Joeri
dc.date.accessioned2017-12-02T14:23:18Z
dc.date.available2017-12-02T14:23:18Z
dc.date.issued2004
dc.identifier.isbn0273685007
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1856
dc.language.isonl
dc.publisherPearson Education
dc.subjectConsumer Behaviour
dc.titleMarketing communications - 2nd edition
dc.source.numberofpages616
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook - Author
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid35905
dc.identifier.vpubid2091


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