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dc.contributor.authorGoffin, Keith
dc.contributor.authorLemke, Fred
dc.contributor.authorKoners, U.
dc.date.accessioned2019-04-23T13:48:48Z
dc.date.available2019-04-23T13:48:48Z
dc.date.issued2010
dc.identifier.isbn9780230219762
dc.identifier.doi10.1057/9780230294486
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6268
dc.description.abstractToo many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
dc.language.isoen
dc.publisherPalgrave Macmillan UK
dc.subjectCustomers' Needs
dc.titleIdentifying hidden needs: Creating breakthrough products
dc.contributor.departmentHidden Needs Business Consultingen_US
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook - Author
vlerick.vlerickdepartmentMKT
dc.identifier.vperid186039


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