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dc.contributor.authorVan Belleghem, Steven
dc.date.accessioned2020-08-31T05:31:47Z
dc.date.available2020-08-31T05:31:47Z
dc.date.issued2020en_US
dc.identifier.isbn9789401470353
dc.identifier.urihttp://hdl.handle.net/20.500.12127/6534
dc.description.abstractWhat if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use? Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.en_US
dc.language.isoenen_US
dc.publisherLannoo Campusen_US
dc.subjectDigital Serviceen_US
dc.subjectConsumer Behaviouren_US
dc.titleThe offer you can't refuse - What if customers ask for more than an excellent service?en_US
dc.source.numberofpages200en_US
vlerick.knowledgedomainDigital Transformationen_US
vlerick.knowledgedomainMarketing & Salesen_US
vlerick.typebookBook - Authoren_US
vlerick.vlerickdepartmentMKTen_US
dc.identifier.vperid40626en_US


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