The value of new customer metrics in the digital era for better understanding and predicting business performance
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Conference Presentation
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Publication Year
2021
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Book
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Abstract
Digital transformation is changing the landscape of the interaction among customers, firms and products. Customers and firms are moving from a brick-mortar setting to a digital space dimension. There is an increasing interest of scholars/practitioners to understand the mechanism and metrics of the interaction between customers and products in the digital era.
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Digital Transformation