The end of marketing communications as we know it?
Geuens, Maggie
Geuens, Maggie
Citations
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Publication Type
Book Chapter
Editor
Supervisor
Publication Year
2006
Journal
Book
Management Jaarboek 2006
Publication Volume
Publication Issue
Publication Begin page
135
Publication End page
141
Publication NUmber of pages
Collections
Abstract
Research Projects
Organizational Units
Journal Issue
Keywords
Consumer Behaviour