The end of marketing communications as we know it?

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dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:23:25Z
dc.date.available2017-12-02T14:23:25Z
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/20.500.12127/1924
dc.identifier.vperid51213
dc.identifier.vpubid2161
dc.language.isoen
dc.publisherRoularta Media Group
dc.source.beginpage135
dc.source.endpage141
dc.subjectConsumer Behaviour
dc.titleThe end of marketing communications as we know it?
dc.title.alternativeManagement Jaarboek 2006
dspace.entity.typePublication
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
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